There was a time when buying decisions were simple. Average tenure was longer, and often a single buyer - seller relationship was enough to close a sale, and retain a customer.

However, longer sales cycles, increased budget scrutiny, and decision-making anxiety are expanding sales networks to include more decision-makers.

B2B buying committees are now more complex, with up to 11 decision makers involved,¹ each with their own priorities.

These diverse and evolving committees increase the need for multithreading, informed outreach, and quality sales insights.

With buyer journeys now increasingly self-directed,² they spend most of their time on independent research and peer interactions, and only 17% on meeting suppliers. As a result, a sales professional may influence just 5% of the decision when a customer considers three companies.

This means sales outreach need to be well informed, because every interaction counts!

A seller's time is precious, with only a third spent on actual selling.³

To focus on the most important opportunities, sellers must maximize their efficiency.

The right technology can help - if it delivers reliable, actionable, and timely insights.

LinkedIn Sales Navigator provides unique access to the world’s largest professional network, with over 1 billion members and 64 million businesses.

It uses data and insights to enable sales professionals to build relationships at scale, leading to higher revenue and lower costs.

LinkedIn Sales Navigator provides data and insights to help you prioritize high-opportunity accounts and identify the right leads at the right time...

... and gives your sales teams the edge with real-time alerts, like when a new decision maker joins a target account, or when someone engages with your company content on LinkedIn.

AI-driven features like Account IQ blend valuable LinkedIn first-party data, such as people, posts, and workforce trends, with third-party data to offer comprehensive insights into target leads and accounts.

By giving you access to access to LinkedIn network, where 9,000 connections are made every minute, all sales professionals are equipped to succeed like top performers.

But is Sales Navigator worth the investment? LinkedIn commissioned global research firm Forrester to find out, with a Total Economic Impact study.⁴

Using a combination of customer interviews and its own analysis, Forrester found that Sales Navigator sourced more high-quality pipelines and was increasingly influential in closing sales deals.

Customers reported an average of 8% year-on-year increase in revenue after adopting Sales Navigator (5% in year one, 8% in year two, and 10% in year three).

... a 15% boost to sales research efficiency...

... and 15 minutes of productivity savings per user per day from reduced tool-switching.

Organizations could also consolidate their sales tech stack and have one fewer tool on average.

The result? LinkedIn Sales Navigator delivered a 312% return-on-investment over three years. And a payback period of less than six months.

Scroll on to use our ROI Calculator and discover how LinkedIn Sales Navigator can deliver for your business.